had revealed the details of its Kindle DX. The rumors linked with the device proved to be true: The device has a large screen, much larger than the Kindle 2, and is aimed completely at expanding the newspaper and textbook market.Even if that’s true, that’s not the only angle that Amazon CEO Jeff Bezos covered today. The company is emphasising on professional documents signalling that Jeff is positioning Kindle DX as a business productivity tool, too.

The change over to a larger-screen Kindle makes sense. “The reason we still have print books so much is that computer displays that is currently in use are not as good a display device than paper. The display of Kindle’s which is paper-like solves that problem.The most of the documents we read are 8.5 x 11’’, Kindle customer support noted. “The written info on those documents are made to be read [in that form].”

The Kindle DX (which is large), has its 9.7-inch E Ink display, and with an integrated native PDF reader, has a feature that was missing from previous versions of the Kindle. With this PDF reader, Amazon has been suddenly able to aim at the professional market.Think for a second how ubiquitous PDF documents are in the business world: Financial papers, reports, marketing flyers, even PowerPoint presentations are published as PDFs. We know that anyone can view PDFs on a laptop, Now just think about reading documents in a more easier and flexible manner than a laptop can provide.

It is obvious that Kindle DX has the ability to open wide opportunity for education from textbooks – and, indeed, any highly formatted book, for instance a cookbook or a book with a lot of illustrations. Newspaper and magazine publishers have an option to deliver more targeted and custom content that specifically takes advantage of this platform, instead of solely porting their print products to digital.


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